Absolutely! Gold jewelry has been an integral part of every Indian house hold for centuries now. Up in the North, a pair of gold bali (hoops) is a staple piece of jewelry that gets passed down to generations as a symbol of heritage. In Maharashtra – the West, no woman’s jewelry box is complete without a pair of kadas (bracelets) weather big or small. Meanwhile in the South, gold has always held a special place, with intricate, gold-laden necklaces taking center stage in every festive and ceremonial occasion.

Gold was never just a mean of accessorizing, it’s more than a fashion statement – it’s an emotion for us Indians. Be it buying it as an investment or saving enough for your daughters wedding or simply to offer our gods – it symbolizes power, prosperity, status and security. It’s woven into the fabric of our tradition, culture and identity – it is a reflection of our rich history.