Reimagining the diamonds with this age-old craft that can be traced back to the ancient Persians and creating something delicate and beautiful for today’s modern women.

 The expert craftsmen take immense pride in creating a jewel that becomes a true and noble piece of art.

The goal was to relaunch the collection by infusing it with a fresh perspective, making it more relatable and appealing to the target audience.

Focused on elevating the campaign’s visual and narrative elements. Aboli orchestrated a creative photoshoot that captured the essence of each piece, showcasing their intricate designs and vibrant colors. Which also included crafting engaging descriptions which highlighted the essence, meaning and beauty of Enamel. Ultimately making the collection more inviting and memorable for consumers.