The impeccable use of black magnetic steel straps paired with delicate gold and diamond charms, is what stood out. The unique combination of contrasting materials inspired the campaign that  was directed, styled, and created, by Aboli Sharma – aiming to evoke a sense of strength and confidence in the consumer. The juxtaposition of rugged steel with luxurious gold and diamonds highlights the resilience and grace, making this collection not just a statement of style, but one of empowerment.